Steam Wishlist-to-Revenue Estimator
Switch between wishlist bands and direct sold copies; net applies refunds, Steam cut, optional tax.
Method
Units ≈ wishlists × conversion. Gross = units × price (with optional launch discount). Net applies refund and platform-fee factors. Pair with Steam Page Conversion Readiness and Steam Sale & Fest Planner.
Load example
Conversion assumptions (editable)
Fees & tax display
| Scenario | Units (no disc) | Net (no disc) | Units (w/ disc) | Net (w/ disc) |
|---|---|---|---|---|
| Conservative | 640 | $8,239 | 653 | $7,566 |
| Baseline | 1,120 | $14,418 | 1,142 | $13,231 |
| Optimistic | 1,760 | $22,657 | 1,795 | $20,797 |
FAQ
- Is this a guarantee of sales?
- No. Conversion varies wildly by genre, visibility, quality, and timing. Treat outputs as planning scenarios.
- Why three conversion bands?
- They bracket uncertainty: conservative / baseline / optimistic. Edit the percentages to match your own assumptions.
- How does this relate to my Steam page?
- Better pages and trailers can lift conversion; use our Steam Page Conversion Readiness Checker alongside these scenarios.
Related tools
-
Steam Capsule Validator
Generate Steamworks-sized PNGs from one master image, ZIP export, safe-area inspector, and policy reminders.
-
Steam Tag Recommender
Guided questionnaire to score and explain Steam tags for your game.
-
Steam Sale & Fest Planner
Plan discount windows and export calendar reminders (heuristic).
-
Steam Page Conversion Readiness Checker
Store page rubric by stage: grades, must-fix list, printable optimization checklist.
-
Steam Cloud Auto-Cloud Path Builder
Map save roots to Auto-Cloud rules per OS; warnings and Steamworks setup checklist.
-
SteamPipe VDF Builder & Upload Dry-Run
App and depot build VDF templates plus field validation and upload checklist.